Покрајински секретаријат за културу, јавно информисање и односе с верским заједницама
CHAPTER 1 ………………………………………………………………………………………………………………….9
Branislav Sančanin, Aleksandra Penjišević
CHAPTER 2 ……………………………………………………………………………………………………………… 35
Dušan Simjanović, Branislav Ranđelović
THE AHP APPROACH TO EVALUATION OF CULTURAL HERITAGE IN SREDAČKA ŽUPA: THE CASE OF MUŠNIKOVO VILLAGE
CHAPTER 3 ……………………………………………………………………………………………………………… 57
Anđelija Ivkov Džigurski, Igor Stamenković
THE ROLE AND IMPORTANCE OF CULTURAL AND SOCIOLOGICAL ANIMATION IN THE TOURISM OF SREM
CHAPTER 4 ……………………………………………………………………………………………………………… 79
Svetlana Dušanić – Gačić, Zorana Agić
THE ROLE OF THE MEDIA IN THE FIGHT AGAINST CORRUPTION IN THE PRESERVATION OF CULTURAL HERITAGE
CHAPTER 5 …………………………………………………………………………………………………………….105
Anita Dimitrijovska Jankulovska, Milica Denkovska
LITERATURE AND CULTURAL HERITAGE
CHAPTER 6 …………………………………………………………………………………………………………….129
Katarina Stojanović, Zoran Radosavljević
DIGITAL HERITAGE AND DATA INFRASTRUCTURES IN THE CITIES
CHAPTER 7 …………………………………………………………………………………………………………….153
Dragan Traparić
CHAPTER 8 …………………………………………………………………………………………………………….181
Andrea Ratković Novaković
A CRITICAL REVIEW OF SERBIAN MEDIA AND THEIR REDUCTIONS OF CULTURE AND (PUBLIC) CULTURAL PROGRAMS
CHAPTER 9 …………………………………………………………………………………………………………….207
Jasmina Poštin, Ivan Dudaš
IMPORTANCE OF MANAGEMENT OF CULTURAL HISTORICAL HERITAGE
CHAPTER 10 ………………………………………………………………………………………………………….229
Hadži Živorad Milenović, Mladen Botić
CULTURAL HERITAGE IN NATURE AND SOCIETY E-TEXTBOOKS FOR THE FIRST CYCLE OF EDUCATION
CHAPTER 11 ………………………………………………………………………………………………………….259
Mira Vidaković, Jelena Jevtić
ARTIFICIAL INTELLIGENCE IN THE FUNCTION OF BRANDING AND QUALITY MANAGEMENT OF CULTURAL HERITAGE
CHAPTER 12 ………………………………………………………………………………………………………….283
Marko Pavlović, Marija Perić
THE INFLUENCE OF CULTURAL TOURISM ON THE DEVELOPMENT OF THE VRNJAČKE SPA BRAND
CHAPTER 13 ………………………………………………………………………………………………………….307
Nemanja Deretić, Saša Kukolj
APPLICATION OF NEW TECHNOLOGIES IN THE PROMOTION AND PRESERVATION OF CULTURAL HERITAGE
CHAPTER 14 ………………………………………………………………………………………………………….331
Zvezdan Stojanović, Elvir Čajić
APPLICATION OF ARTIFICIAL INTELLIGENCE IN CULTURAL HERITAGE
CHAPTER 15 ………………………………………………………………………………………………………….353
Dina Mujevic, Mersad Mujevic
THE ROLE OF THE INTERNET MEDIA IN THE PROMOTION OF RURAL TOURISM OF MONTENEGRO – DIGITAL MARKETING
CHAPTER 16 ………………………………………………………………………………………………………….383
Marija Perić, Marko Pavlović
TEŠNJAR FROM TRADITIONAL TO CONTEMPORARY CULTURAL HERITAGE
CHAPTER 17 ………………………………………………………………………………………………………….405
Zoran Radosavljević, Katarina Stojanović
MEDIA COMMUNICATION CHANNELS FOR THE PURPOSE OF INCREASING MUSEUM VISITATION